Looking back on it, I can't even tell you how it happened. I mean, I am a student of behavioral finance. I know about confirmation bias, recency bias, anchoring, etc., etc. And yet, I fell for one of the oldest scams there is.
It all started when I stopped in the local supermarket on my way to play tennis. I was on my way out when I heard over the loudspeaker that there was some event happening at the back of the store, where they would be giving away a free kitchen utensil. The sad fact is that I have an abnormal fondness for kitchen gadgets — hard to explain, really, since I'm not much of a cook — and combined with the word "free," my favorite price, the lure was irresistible. So I headed to the back of the store.